SpongeBob
Nickelodeon Collaboration
Beyond the game.
What started as weekly Saturday updates snowballed into retail shelves, brand partnerships, and industry recognition.
I owned each update's full lifecycle at BIG Games: writing design docs, structuring content, directing art, designing UI, and shipping weekly to players across Pet Simulator X, PS99, and PETS GO.
The franchise grew from a Roblox game into a cross-platform brand with physical merchandise at Target and Walmart, a McDonald's Happy Meal collaboration with Nickelodeon, and a Roblox Developer Conference Innovation Award.
Hit #1 on Roblox at peak
PSX in the top 15 most-visited Roblox games with 8B+ visits
Shipped 80+ weekly updates on PS99, every Saturday
PS99 hit 100M visits in its first 7 days
